DuurzaamUtrecht asked us to “make organic food more accessible to the lower-income demographic”. To do this, we designed a food box that will be partly paid by ad revenue. This (a) eliminates the big corporations getting a cut, and (b) potentially allows for companies to target low-income audience for other organic produces. Alongside there is a punchcard for each time the wood container is brought back to be filled, so as to keep up engagement and reduce environmental concerns.
